Get Ready To Step Into

The

Spotlight!

What if You Could Increase Your Visibility Without Paying a PR Agency?

If you've recently started practicing medicine and you're telling yourself that you should build your medical practice and patient base before becoming a media expert, you couldn't be farther from the truth.

The truth is that NOW is the time to build your brand, as a doctor, and increase your visibility by stepping into the spotlight.

Yes, YOU are a brand.

Creating a strong brand takes time and consistency, and delaying only sets you back.

The work you put in now will pay off over the years with benefits like:

a growing practice
patient loyalty
elevated esteem

The Spotlight Method was born out of an understanding that media attention can drastically advance a physician's career, but can be cost prohibitive, and not feasible for doctors at the start of their career. This is the only DIY PR course designed specifically for doctors who are looking to grow influence, and visibility, as leaders in medicine. This course breaks down the principles and skills of PR, including brand-building, into easy-to-apply actions that you can master at your own pace.

It’s Time To Get

The Attention You Deserve.

With the help of this self-guided online

course created specifically for doctors.

Praise

Kind words from Happy clients.

"When I first came to Spotlight , my clinic had been open only a few months and we were struggling to find a presence in the field of Functional Medicine – which is highly competitive in Los Angeles. The result has been beyond expectations – we have met and exceeded all of our short and long-term goals for overall patient flow. I always expected to be this busy, but never in this short of a time span!

The result of all of this fantastic work is that my services are in ever increasing demand, and I am now looking to expand the practice and hire clinical partners to meet this demand – years before I ever anticipated needing to do this. Spotlight has been essential in making this happen. I’m truly thankfully that I crossed paths with them – my practice is thriving because of it!”

- Elroy Vojdani, MD, IFMCP

Doctor of Functional Medicine, Regenera Medical

You may be grappling with...

★ Doubts and uncertainties that stem from a lack of formal media relations training (They didn’t teach that in medical school!).

★ Questioning whether you - as a newly-minted physician - can be showcased as a medical expert.

★ Hesitation to jump into media exposure
(Is this the right fit for my practice? For me? How do I get the right exposure?).

All valid concerns.

But don’t let them hold you back.

But think about the doors that greater media exposure can open.

You’ll gain opportunities to:

Build your credibility faster
Attract the right patients to your practice
Educate a broader audience about important and life-changing medical issues
Develop additional revenue streams
Differentiate yourself and become recognizable for your specific expertise
Convert into a concierge practice (insurance optional)
Touch more peoples’ lives - bringing them meaning and transformation
Set yourself up to work less while growing your patient-base

get your sneak peek...

Here's how it all breaks down.

MOdule #1

Understanding PR
Basic terminology
When PR is right for you and your medical practice

Module #2

Understanding branding
Why branding is so important
Identify YOUR brand as a doctor.

Module #3

Identify your audience
Who are they
Where to find them

Module #4

Create your essential PR tools
Learn to write your media-facing bio
Develop your messaging

MOdule #5

Pitching
What is a pitch
The art of pitching yourself to media

Module #6

The follow-up
What to do with your first media hit
And beyond!

Hi! I'm Candis Melamed.

NICE TO MEET YOU

I'm a publicist with nearly 20 years of experience working with doctors to help position them as leading experts in their specialty, through my agency (Spotlight Group Agency).

From newly practicing physicians to celebrity doctors, I have worked with experts in industries ranging from dentistry to dermatology, plastic surgery, neurology and functional medicine.

And I've been called "The Mick Jagger of Health PR" by the late, great PR guru Howard Bragman.

I've helped single and multi-practice physicians appear in local, national and international media – from magazines and online publications to national daytime television shows. And I've celebrated the positive ripple effects of media exposure with each client.

I'm passionate about making the information I know available and accessible to newly-practicing physicians.

I've created a course that is curated with decades of experience, specifically pitching doctors, and my goal is to efficiently teach doctors like you the steps and tools needed to become a medical expert in the media

without spending thousands of dollars a month on a publicist or PR agency.

That’s why I created

The Spotlight Method.

IT'S YOUR TURN TO...

GET STARTED TODAY!

Don't wait another minute. It's your time to shine in the spotlight:

What's Included

$1,994 $997

Concise and easy-to-follow training videos developed by an industry expert with nearly 20 years of experience

Exercise worksheets

Weekly module release

Brand Foundation exercise guide

Community access

Live monthly coaching calls